Come July of 2022, Google will be phasing out expanded text ads (ETAs), an ad format that has been an industry since forever it seems. ETAs have been around ever since the inception of Google Ads back in October of 2000.
The reason behind this move after 20 years is simply due to the industry-wide trend towards automation. From that point on, Responsive search ads will take its place as the new default type of search ads.
What will this mean for search marketers? What will you do to prepare your accounts when the light switch on ETAs are finally switched off?