What is SEO?
Also known as Search Engine Optimization, SEO is a strategic process of optimizing your website, and its individual pages and links, so that it will show up higher in the rankings of organic search listings on search engines like Google, Bing, and Yahoo!
Isn't it Just About Keywords?
Yes, SEO is about keywords. But it goes much deeper than that. Proper Search Engine Optimization takes dozens of elements into consideration, starting with audience and location factors, and content architecture and technical development. This is why its so important to start with a strategic SEO marketing plan.
Audit & Planning
You need to know where you are before you can know how to move forward. For this reason, we like to start all SEO campaigns with an audit of your website, your audience, and your competitors. This review is the foundation of our plan, which will help us propel your SEO success.
Mobile SEO Planning
Is your website mobile friendly? Does it pass Google’s mobile test? Beyond that, does it rank well in mobile organic listings – and is the navigation and content laid out in a preferred mobile fashion? Since mobile is so critically important to SEO these days, we’ll make sure all of these elements are set up for mobile SEO success.
Local SEO Focus
As part of your overall SEO plan, we need to know if your business is locally focused. We work with global, national, regional, and ultra-local businesses. Many of our SEO strategies are the same across the board; but when you need to be locally focused, there are some additional tactics to employ to ensure the greatest possible local rankings.
Audience & Keyword Building
Now that we have a great understanding of your business, how and where you need to target, and what kind of competition we’re up against, we can dive into audience-specific keyword discovery. Doing so allows us to build a primary and secondary set of keyword targets… not just for ranking, but for increasing quality traffic and leads or sales for your website.