Finding out what keywords your competitors are ranking for can provide valuable insights to help inform your own SEO strategy. In this Moz video, Varad demonstrates how to use the Explore By Site tool in Moz Pro to view the top ranking keywords for competitor domains, subdomains or specific pages. With just a few clicks, you can see the top terms each competitor ranks for individually, as well as identify overlapping keywords that multiple sites are ranking for. This allows you to research the terms driving traffic for top competitors and find new keyword opportunities you may want to target in your own SEO efforts. Knowing what your competitors rank for can help you make data-driven decisions to improve your site’s rankings and gain an edge in competitive spaces.