AI is a huge hot topic these days, and tools like ChatGPT is quite an impressive language model. I’ve had some time to play around with it (as well as a little Google Bard), and I would have to say it’s pretty neat. That being said, it’s not perfect. After all, the current free model of the tool is on 3, and they’re already working on an improved 4th version. From my experience, ChatGPT has certainly shown some limitations and issues.
We will explore a few of these marketing drawbacks of ChatGPT.
Lack of Personalization
Although many of the prompts asked of ChatGPT can be good information, it isn’t able to provide the same level of personalization and customization of a human marketer. Thanks to this limit, ChatGPT can result in less effective marketing campaigns and reduces customer engagement.
Inability To Understand Emotional Nuances
ChatGPT is a continuously learning AI that is regularly refined and fine-tuned. However, it may encounter difficulties in comprehending emotional nuances in communication, such as sarcasm or humor, which could potentially result in awkward or inappropriate responses. Therefore, it’s a good idea you carefully review and modify the content generated by ChatGPT before using it in blog entries, advertisements, social media posts to avoid any communication issues. By doing so, the risk of misunderstandings and other issues can be minimized, ensuring effective and appropriate communication with the target audience.
Limited Ability To Respond To Current Events Or Trends
Although ChatGPT relies on trained data to generate its responses, it has a good chance it won’t be able to talk about the most current events or trends. After all, many times have I’ve read that it only has wealth of knowledge that stops at a specific date. According to ChatGPT itself, when asked when its knowledge cutoff date was, it said, “the knowledge cutoff for ChatGPT may vary depending on the specific version and training data used, but as of my knowledge cutoff date (September 2021), the latest version of ChatGPT (GPT-3) had access to training data up to mid-2020.”
Although it has the capacity to create new text, ChatGPT isn’t exactly the most creative or innovative as a human marketer. I’ve experienced this a number of times myself. I would ask it to generate some ideas for one thing or another, and when I didn’t like what it generated, I’d refresh the results. When I refreshed two or three times, I noticed that ChatGPT would give me the same ideas over and over.
Potential for Misuse
As with any other tool or technology, ChatGPT can be misused and can be used to spend harmful misinformation or unethical marketing practices. This is why, although I’m not saying you shouldn’t use the tool, It’s essential to use ChatGPT responsibly and ethically, and to be aware of its potential for misuse.
If used with an air of caution, ChatGPT can be a useful tool for marketers. But make sure that you approach it with care and attention to the potential issues and limitations. By understanding these limitations, marketers can use ChatGPT more effectively and ensure that it is used in ways that benefit the brand and its customers.
So if you do use ChatGPT for marketing, makes sure you take it with a grain of salt. Make sure that when you create that new blog post or Google ad, put some of your own human spark into it.