There are many social media platforms to advertise on. Collectively, the major platforms can be broken down into two key categories: social media and search. The folks at Hubspot going to explore some of the top social media advertising platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok in this video. We’ll cover best practices for advertising on each platform and explore the types of audiences you can reach on each one.

By the end of this comprehensive video, you will see that there are a lot of opportunities to advertise to your target audience across social media platforms. But one last piece of advice: don’t feel overwhelmed by the opportunities available to you. By understanding the social media platforms that are available to you and matching them to the audience you want to reach, you can prioritize your efforts based on the platforms that you think will hold the greatest opportunity.