From the user point of view, getting search results that include answer boxes and knowledge graph results can be useful and convenient. Getting the answers a user is looking for with the least amount of clicks is mighty convenient. But the convenience that comes with the knowledge graph and answer boxes for users, comes with frustration for a number of SEOs. No matter if you are with or against Google’s quick and user-friendly answers that are found directly in the search results, they are here to stay.
In this episode of Whiteboard Friday, Rand Fishkin gives us some advice and tactics for getting SEO value from both the SERPS, as ell as the boxes.