Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs

When you search for something on Google, what are the most common places on the page that you look at after you’ve done your initial search and have found yourself on the results page?  I’m sure your average everyday people probably wouldn’t really have much of a clue.  Those who are working in the SEO field probably have a little better of an idea of where people look when scanning the SERPs.

Regardless of where you are in the knowledge of where search engine users look when reading through search results, there has been a study done this past September that was released by Mediative on eye tracking called “The Evolution of Google’s Search Engine Results Pages and Their Effects On user Behavior“.

In the study, were asked to do specific searches, but ultimately ended up with the exact same results.  The point of this study was to find out where people looked and clicked on the SERP the most, and what roll the location of the listing for the SERP was playing in where they looked and what they were clicking on.

What Mediative discovered was quite interesting, but also proved what a number of SEOs already had a strong knowledge about.  What are the results exactly?  Check out the article written by Rebecca Maynes on Moz.com and find out where people tend to look the most when doing searches on search engines.

Moz Blog: Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs