If your company provides a service of any kind to clients, and you want to reach more of the clients you really want, then this is a great time to talk about paid advertising, specifically, Facebook Ads.
Service businesses are able to benefit from Facebook ads more than other types of businesses for a number of reasons.
- Service businesses cater to local audiences, bringing ad spend way way down.
- Most services businesses aren’t advertising on Facebook. This means your competition is low to non-existent, making it easy to compete. The price of ad spend is even lower because of this.
The following Wes McDowell video talks about the last Facebook ad funnel you’ll need. He even shows us a guide on what goes into each ad, the best targeting options, and how much money you should be spending.