Facebook is always trying to encourage group engagement, so it’s no surprise that they are trying to create as many opportunities for businesses within these communities.

The company is currently trying to add another pathway for group admins with new band partnership posts that are built into the group experience direct.

The sponsored posts found within groups are an extension of Facebook’s Branded Content tools. These posts will a ‘Paid Partnership’ tag that will indicate that these posts are being funded.

Find more details about these ads over at Social Media Today.