Recently, Facebook announced that they are removing a lot of detailed ad targeting options, which goes into affect on January 19, 2022. It seems that this will mean that the targeting in all your Facebook ads will change.
Facebook ad targeting isn’t always as easy as it seems. And it’s gotten more challenging lately with privacy updates and this new removal of certain detailed targeting options.
The folks over at LYFE Marketing shows us some advanced Facebook ad targeting options that you can use to adapt to this change (and run better ads year-round).