More and more Pages on Facebook are being given video features. The social network, after announcing new video metrics last week, is making it possible to cross-post Live video broadcasts across multiple pages.
“With Live Cross-posting, all Pages globally can seamlessly publish a single broadcast across multiple Pages as an original post. We’ve added this functionality to both our Publisher Tools on Pages and the Live API,” writes Facebook Live product manager, Matt Labunka.
The feature was tested by World Surf League, which cross-posted a recent Live video to its main Facebook page, a sponsor’s Page, and one of its athletes’ pages. The League reported that, collectively, the video was broadcast across three different pages, and resulted in over 1.5 million views, 4,500 shares and over 538,000 minutes of watch time.
Not only is there the new cross-posting feature, Facebook is giving publishers and creators who use the Live API frequently a persistent stream key with an encoder for their live streams.
“This means, if you’re a publisher or creator that goes live regularly, you now only need to send one stream key to product teams, and because a Page’s stream key is permanent, it can be sent in advance of a shoot,” says Labunka. The aim of the feature is to make it easier, as well as less time-consuming, for teams to collaborate when producing Live video.
If you’re one of the people who watches Live videos on Pages, you’ll be getting a new feature as well. Facebook says that a rewind function is being tested as well, which will make it possible to rewind a Live video as it is being broadcast on a Page.
Video has been, and continues to be, a high priority for Facebook. In the last 20 days, Facebook has rolled out the “Premieres” video format for publishers, allowing them to post pre-recorded videos as live footage and has given creators new ways to monetize their videos and launched new video metrics for Page admins.