The holidays at our doorsteps and knocking vigorously at our door, waiting to be let in. In an announcement by Facebook, the social platform has some new ad tools that will assist retailers in making most of the season.
One of the update includes ads with product tags on Instagram that will “help give businesses more creative flexibility.”
Facebook said that:
“Ads with product tags make it easier for people to discover and shop, and they can help you increase awareness for your products by driving traffic to product detail pages on Instagram.”
They also said that “over the last year, advertisers have been testing the ability to turn organic shopping posts with product tags into ads on Instagram. Today, we’re launching a new way to create ads with product tags from scratch in Ads Manager. This gives businesses the option to use more commercial creative and copy compared to traditional organic posts. The available formats for ads with product tags include photos, videos and carousels.”
Basically, this will let users add Instagram’s product tags directly to paid promotions.
Secondly, Facebook is adding new Custom Audience options to help businesses retarget who have shown previously direct interest in buying something from them.
“With Shopping Engagement Custom Audiences, businesses now have the ability to reach people who’ve already shown interest in their product or brand by doing things like saving a product, viewing a shop or initiating a purchase. And with Shopping Lookalike Audiences, you can grow your customer base by reaching shoppers who have similar interests to your existing customers on Facebook and Instagram.”
Source – Facebook For Business