A partner program for mobile meditation platforms has been launched by Facebook Audience Network (FAN) that will integrate with the mobile ad network. Any app publishers who uses an approved third-party platform will be able to tap FAN’s native ad formats, allowing them to gain access to the demand generated by Facebook’s three million advertisers.
Some of the partners that are part of the program at launch includes Twitter-owned MoPub, Fyber and Opera MediaWorks.
“As the pioneering full stack platform for native ads, we know publishers are eager to monetize with native formats. We’re excited to partner with the Facebook Audience Network to jointly improve the native ads ecosystem,” said Kate Herbert, senior director of MoPub Platform and Exchange Services.
The specialties that FAN deals in is support of native ad formats, such as display and video, as well as multi-image carousel ad formats.