In a statement to Adweek a Facebook spokesperson confirmed the company is testing the email marketing tools. This was spotted by Meg Coffey.
Apparently, the test is to be limited to a small number of small and midsized businesses
Here’s the full statement:
“We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations.
We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”
If this feature ends up becoming a benefit to businesses, then it’ll probably rolled out to more people.
Chances are, the feature will be most beneficial to those who don’t currently have an email marketing solution of their own.
The email marketing tools by Facebook offer a fast, easy and free way for SMBs to send promotional message at scale and track results.
More than likely, businesses that currently have an email marketing solution in place probably won’t find these tools robust enough to switch over to this new feature.
But on the other hand, if a business is new to email marketing, this is a great way to get started.
Keep in min that businesses are still required to get contacts to opt-in to a promotional mailing list.
This tool won’t send marketing emails to all users who like a specific page or anything like that.
Pages are required to upload their own mailing lists. Liking a page isn’t the same as granting permission to receive emails.