After a less than stellar run that didn’t even run a full four months, Facebook has chosen to end its Explore Feed.
Facebook’s Explore Feed came out last October, and was designed as a separate feed for content from publishers and public figures who are interested in based their own interests. It came after news feed algorithm tweaks that prioritized posts from family and friends, while diminishing the organic reach of Pages.
According to Facebook, the seperate feed connected to the rocket ship icon was a “trail response” to user feed back that they wanted to see more content from friends and family.
“To understand if people might like two separate feeds, we started a test in October 2017 in six countries,” writes Facebook, “You gave us our answer: People don’t want two separate feeds.”
Facebook felt that, in the short time Explore Feed was available, it wasn’t doing its intended job.
User surveys revealed that users were “less satisfied” with the posts they’re seeing. Having two feeds failed to help keep them more connected with family and friends. The surveys revealed that it was more difficult to access important information and that Facebook didn’t clearly communicate that this was merely a test.
“We’re acting on this feedback by updating the way we evaluate where to test new products, and how we communicate about them,” writes Facebook in its announcement.
Facebook says it believes recent changes it has made to prioritize “meaningful social interactions” will help address the feedback it has received from users: “Those changes mean less public content in News Feed like posts from businesses, brands, and media.”