New features are being added by Facebook to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow.

The A/B ad-testing option was originally available in the Facebook Ads Manager’s Guided Creation workflow screen.  This update ads the split-testing option to Facebook’s Quick Creation flow where advertisers can create ads in bulk.

With Facebook’s A/B testing, advertisers are able to test different ad formats, visuals, headlines, and calls to action.  It will also support testing based on engagement objective.

“We’ve added split testing support for the engagement marketing objective, so you can easily run a split test on ads optimized for post engagement, Page likes and event responses,” says Facebook.

Not only that, split tests can now be run that will be focused on catalog sales, conversions, app installs, reach, video views, traffic and lead generation.

Now, It’s even possible to duplicate a split test while running existing split-test settings

“This makes it easy for marketers to use prior split tests as a template for new tests or to easily restart a test,” says Facebook.

There is a new reporting dashboard to track a selection of standard KPIs for split tests, including CPM, CPC and CTR.

New reporting for split tests with standard KPI options

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