Facebook is expanding its Ad Breaks ad unit, which are 15 second in-stream video ads, to eligible publishers and creators in 21 more countries. The ad unit was first launched in August in the US, the UK, Ireland, New Zealand and Australia and gave publishers and creators a new way to monetize their content. The latest rollout was seen across Europe, Central and South America and Asia, giving publishers and creator Pages in these areas access to video ads, expanding ad reach for Facebook advertisers.
Here is the list of new countries given access to the Ad Breaks program:
- Europe: Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden.
- Central and South America: Argentina, Bolivia, Chile, Colombia, The Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru.
- Asia: Thailand.
Another announcement made by Facebook is a new bulk upload feature for page admins to upload multiple videos at once to the Ad Breaks program once a creator or publisher has been approved to monetize their videos.
Facebook says that over 15 percent of publishers and creators who are eligible for the ad unit signed up to have Ad Breaks included in their video content.
Facebook reports that, on average, 70 percent of video viewers that make it to an Ad Breaks ad unit within a video remain to watch the full video. This translates to an average number of 70 percent completion for the Ad Breaks.