Facebook shared plans to update both Ads Manager and Business Manager making them easier to use.
There is an improved version of Ads Manager that is being released now, with an updated Business Manager coming out later in the year.
The simpler version of the Ads Manager interface is has begun being rolled out.
Updates to Ads Manager include:
- More simplified navigation features
- A cleaner design
- A new campaign management experience
Once you have access to the revamped interface, you will see a new navigation bar, which offers users more space to manage ads.
The new navigation bar highlights tools that offer more insight into ad performance and reporting.
The campaign creation experience on Facebook is being updated with a new copy and paste functionality. It apparently offers more flexibility when users build ads.
There is an auto-naming feature that allows businesses to customize their campaign, ad set, and ad names even faster.
There will even be a more intuitive ad-level creative and placement editing tools that are planned for as well.
All of these updates are rolling out and are expected to be available by sometime next year.
For the Business Manager, Facebook plans to update it to let agencies activate their clients’ campaigns faster than before.
Updates to Business Manager will include:
- A seamless process for agencies to onboard new clients.
- A better way for agencies to manage clients’ historical reporting.
- An easier way to assign and organize assets to people
Currently, there isn’t a timeframe for when the updates to Business Manager will become available. All we can expect is sometime later this year.