Facebook Is Testing Empathetic Emoji To Go Beyond The Like Button

A view of facebook's logo May 10, 2012 i Here’s some interesting news for all the Facebook users out there.  We’re finally getting something other than just the Like button.

Facebook announced today that they are going to test six different emoji, which will give people the ability to react to posts with emotions, rather than just simply “Liking” it.  Users will be able to express  different emotions, including,

  • love
  • laughter
  • happiness
  • shock
  • sadness
  • anger

Facebook like emoji 800x233

This new feature will begin it’s testing period in Ireland and Spain, although, we expect that it’ll rollout later this year to the rest of the world.  It’s nice to see Facebook finally bringing out other ways to express one’s feelings about a particular post.  I know that I’m not the only one thinking this, as Facebook users have asked for a dislike button for quite a long time.  Last month, Mark Zuckerberg  said that we can expect a test soon.  Although a dislike button has been asked for by users, Zuckerberg said users won’t be getting one, but instead something else that didn’t lead to people downvoting posts.  his is why emojis were the better choice in this situation.

Facebook’s chief product officer Chris Cox explained in a Facebook post today:

“As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it.”

When using Facebook, the emoji options are going to appear across both mobile and desktop versions of Facebook on posts from friends, Pages and advertisers.  Those who press or hover over the like button will be prevented with the emoji options.

Again, despite the fact we won’t be getting a dislike button like everybody wanted, these emoji options can have a good impact.  For brands and publishers, as an example, they will be able to get richer data about how people are reacting to the content that they are providing on the social network.  These emojis will be great for Facebook themselves, as well.  They will be able to get more detail information on user preferences, and that could get fed into their algorithm that determines what folks will see on their News Feed.

You can check out the video by Chris Cox, which was posted on Thursday, October 8, 2015

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