Last week, Facebook finally, and formally, entered the recruiting market.  The social network announced Jobs on Facebook, which is a new tool for small (and large too!) businesses to post jobs and find employees.

Facebook’s blog post focuses on the small business market, but they won’t exclude larger companies from testing and using the new functionality.  Right now, Jobs on Facebook will be available in the US and Canada.

So, where, you may ask, will this appear on Facebook?  Jobs will appear on company pages, as well as jobs pages that includes a range of filters for would-be employees.  Users will be able to filter by industry and full/part-time, among other types of criteria.  Anybody who wants to, they can submit their information through an “apply now” button that’s “pre-populated with information from their public profile on Facebook.”

Job posting is free, but employers can also pay to boost visibility of their openings:

Beginning today, businesses in the US and Canada will be able to post job openings, and their future employees will be able to easily find those posts on their Page or in the new jobs bookmark. This new experience will help businesses find qualified people where they’re already spending their time — on Facebook and on mobile . . .

After posting a job, Page admins will be able to review applications and contact applicants on Messenger, all on mobile and all in one place. And as with other posts, they can boost job posts to reach a larger or more relevant audience . . .

With Jobs, there is now another reason local businesses to engage with Facebook.  Their pages will be that much more valuable and useful for both them and other Facebook users.  Because of the challenges that organic posts bring, Jobs will help generate more revenue for Facebook over time.

Naturally, it may not have the same impact as LinkedIn, at least in the near term.  There’s a possibility that it could even have a negative revenue impact longer-term if it takes off.

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