Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple’s Coming IDFA Change

Back in December, Facebook decided to push forward with their public offensive against Apple’s coming IDFA changes and fight for small businesses.

On February 26th, the company launched a brand new ad campaign, which includes TV and digital promotions. The purpose of the new campaign is to better explain why personalized ad targeting is good, and why people shouldn’t turn off their data tracking.

Read more here.