Facebook Looklike Audiences, which was more than 3 years ago, has been the gold standard for matching like-minded audiences. Recently, there’s been a new release from Facebook that’s bringing the powerful matching across borders – International Lookalike Audiences.
With this new resource, marketers will have the ability to target international audiences similar lists of customers or leads. All you have to do is upload a custom audience list (which will have to have at least 100 people from a country), then target a specific country. A full list of targeting options can be found in the Facebook Business section.
According to Facebook, the reach, regularity and globalization of users position this as a very desirable feature:
More than 1 billion people on Facebook are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook monthly on mobile. In the US, 60% of people on Facebook are connected to a business in a foreign country.
In order to assist marketers achieve success, Facebook even launched a “Cross Border Handbook” (user input required) that will break down user behavior across 10 of the most active countries on Facebook.