Facebook Looklike Audiences, which was more than 3 years ago, has been the gold standard for matching like-minded audiences. Recently, there’s been a new release from Facebook that’s bringing the powerful matching across borders – International Lookalike Audiences.
With this new resource, marketers will have the ability to target international audiences similar lists of customers or leads. All you have to do is upload a custom audience list (which will have to have at least 100 people from a country), then target a specific country. A full list of targeting options can be found in the Facebook Business section.
According to Facebook, the reach, regularity and globalization of users position this as a very desirable feature:
More than 1 billion people on Facebook are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook monthly on mobile. In the US, 60% of people on Facebook are connected to a business in a foreign country.
In order to assist marketers achieve success, Facebook even launched a “Cross Border Handbook” (user input required) that will break down user behavior across 10 of the most active countries on Facebook.
For more information see the official blog post and the “Expand Across Borders with Facebook” page.