Facebook News Feed Getting 60% Of Total Ad Spend Across Facebook, Instagram

Socialbakers’ Social Media Trends Q2 2019 Trends report: Allocation of ad spend on Facebook and Instagram

Facebook is, as usual, a great place for advertisers since News Feed ads are outperforming all other ad units. This comes from social media management platform Socialbakers’ latest trends report. Socialbakers’ looked at Facebook and Instagram ad performance for over 140,000 branded accounts during the second quarter of the year. They found that 60% of the total ad spend on Facebook and Instagram is going to Facebook News Feed ads.

“Instagram feed came in a distant second at 20%, and the rest of the top five — Instagram Stories, Facebook suggested video and Facebook in-stream video — combine for about 10%,” reported Socialbakers.

[Read the rest of the piece at Marketing Land]

SourceAmy Gesenhues

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