A view of Facebook's logo May 10, 2012 iOn January 27, Facebook reported yet another banner year, saying that they had another huge growth across the board.  Facebook’s daily active user numbers grew, their ad revenue is up, and Mark Zuckerberg says that the site is seeing 100 million hours of video watched daily.

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” said Zuckerberg during yesterday’s earnings call. “We’ve continued to make progress and now 100 million hours of video are watched daily on Facebook.”

Zuckerberg said that Facebook is working on a “dedicated place” for users to watch videos, similar to YouTube.

Facebook even boasted about their video ad views, siting Microsoft Xbox on their use of Facebook and Instagram videos for the Halo 5 launch.

“They understood that people watch video differently in mobile news feed than on TV, so they created videos to capture audience attention in the first three seconds even without sound,” said Facebook COO Sheryl Sandberg.

Sandberg said that Microsoft’s videos generated over 380 million impressions and 49 million video views.  This raised the purchase intent by 10 points int he US.

Similar to what Zuckerberg had said on the importance of video for Facebook’s overall growth, she said:

“Video ads are important on our platform and the most important thing that’s growing,” said Sandberg, “We have 500 million people watching video a day. And the fact that so much video is being consumed on our platform gives us room for an ads business to grow because we want the formats to match.”

Not only are big brands utilizing Facebook’s video ads, SMBs are also getting in on the action, uploading 115 million videos in the last month.  These included both organic and paid videos.

There’s even a dedicated video app being hinted by Zuckerberg.

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