When it comes to local search, people will typically think of Google, but did you know that Facebook is a great place for people to visit local businesses as well? According to Meta, “2/3 of Facebook’s weekly users across all countries surveyed say they visit the Page of a local business at least once a week.”
Facebook is an insanely popular social media platform that sees over 2.91 billion people worldwide using one of their platforms, such as Facebook, Instagram, WhatsApp and Facebook Messenger. A lot of businesses are utilizing Facebook to connect to its customers and clients. Over 200 million businesses use Facebook to market their business.
As a business, which works best for your business though? A business page or a business profile? What’s the difference between the two?
With a business page, you have a way to communicate directly with a specific and targeted audience and can bee looked at as an ongoing focus group. People will follow your page because they are aware of your company and want to learn more.
With business profiles, Businesses can share contact information, post updates, share content, promote events and releases, as well as connect with their Facebook audiences.
Brent Csutoras wrote a post for Search Engine Journal where he discusses which is better for your business, a Facebook page or a personal profile, and how to start and optimize your page.