In an announcement on Thursday, Facebook said that Page owners will soon have the ability to receive and respond to Instagram Direct message via their Facebook Page inbox.
Facebook made the announcement during its Communities Summit, an annual event that is being hosted at the company’s headquarters in Menlo Park with more than 400 community leaders and small businesses in attendance.
This update is going to be a huge time-savor for brands who manage Instagram and Facebook Page accounts. Accessing inquires from different apps in a single unified messaging platform will streamline customer service concerns as well as help brands respond to direct messages from followers. And this can be done from one place.
According to beta tester Anibal Fuentes Perez, the owner of Pavos Extreme, the “Unified” messaging feature was a great help for customer service issues. “It speeds up my work and has facilitated communication with my clients, especially during busy periods such as Christmas, when I received a large influx of messages,” says Perez.
This “Unifying messaging for Facebook Pages is coming not even two weeks after Mark Zuckerberg, Facebook’s CEO, announced Facebook’s plans to integrate its three apps: Instagram, Messenger and WhatsApp.
The ability to receive Instagram Direct messages via Facebook Pages inbox is one step closer to aligning with Facebook’s initiative to integrate the three apps. According to Facebook at the time, it was in the early stages of the integration project, but it has plans to complete it by the end of 2019 or the early part of 2020.
The update is being rolled out in the coming weeks, first in the U.S. and Brazil.
Page owners will be able to receive and respond to Instagram Direct messages from their Page inbox on both desktop and mobile via the Pages Manager app.