At this point in the year, Christmas is beginning to creep up on us. Facebook has published a Christmas Marketing Guide to help marketers plan better, as well as map out a great approach based on key shopping behaviors and events.
The 18-page guide focuses around Facebook’s “Discovery Commerce System,” which is a process utilizing Facebook’s ad matching tools that will help optimize your marketing.
As explained by Facebook:
“The Facebook Discovery Commerce system can help you delight shoppers and anticipate their needs, helping products find people wherever they are through a series of sophisticated components and tools.”