Facebook Slips Slightly But Still Dominates Social Login Market

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Facebook is pretty big.  But for the first time in two years, the social network’s social login market has dropped, according to data coming from Gigya.  Despite this news, Facebook is still the dominating leader with nearly two-thirds of the market.

Gigya released their third quarter report today, and it shows that Facebook has a 64 percent share of people who use social networks to sign into different mobile apps and websites.  This percentage is down two percent from last quarter.  This latest report has broken Facebook’s seven string record of consecutive increases in Gigya data, which was pulled from sites and apps that utilize the social network’s sign-on technology.

Those two lost points seemed to have moved over to Facebook’s rival, Google+, where their share has grown to 22% of the market.  Here is what the other social networks were at:

  • Twitter – 6 percent
  • Yahoo – 4 percent
  • LinkedIn – 2 percent

The totals of these social networks have remained the same throughout the year of 2015.

When it comes to mobile devices, Facebook is leading even more than on desktop.

  • Facebook – 76 percent
  • Google+ – 16 percent
  • Twitter – 7 percent

It looks like Google+ gained a little a little on mobile devices with 1 percentage point, while Facebook lost the same.

For more information, here is a infographic from Gigya:

Gigya_infographic_sociallogindata_q3-e1446226310859 (1)



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