Facebook has decided to get more tactical when it comes to spammy links and their invasion of people’s news feeds. After pinpointing individual spammy links, it is now going after individual users who post the most spammy links.
It has not gone unnoticed by Facebook that there is a “tiny group of people on Facebook” regularly and publicly post quite a number of links that lead people to spammy pages, such as clickbait articles and fake news stories. Facebook is working to reduce the reach of those individual posts in people’s news feeds, including the links they share more frequently than the average person. This news was announced on Friday.
This move will only be applied to the links to the links to individual articles shared by these targeted accounts. According to a Facebook blog post announcement, this will not affect entire domains, Pages, videos, photos, check-ins or status updates posted by said accounts.
“Most publishers won’t see any significant changes to their distribution in News Feed,” according to Facebook’s blog post.
Those publishers who are going to be affected are the ones whose traffic comes fro these accounts that Facebook has identified as spammers. In the case of those publishers, articles linked to by the spammers “may see a reduction” in reach on Facebook.