We all know how popular and well used Facebook is. I’m sure a good majority of you use it, and even if you don’t, you know a lot of people who do. Like it or not, Facebook has a pretty solid grip on the top notch tier of the social media mountain. But according to a survey data provided by GlobalWebIndex, there has been a slight reduction in usage for the network in the last six months.
I don’t think Mark Zuckerberg has to worry about losing his company anytime soon though. According to GlobalWebIndex’s survey, after surveying over 40,000 internet users that spans across 32 global markets (not including China), over 80% of users worldwide have Facebook accounts.
Out of all those users, almost have of them have actively used or contributed to Facebook at least once a month within the first quarter of this year. This is a decline of 6% since the third quarter of 2013. That’s not exactly great news, but it’s not exactly a kick in the butt either.
Other social sites have had a bit of a decline as well when it comes to monthly usage. Twitter(3%), YouTube(8%) and Google+(1%) have all shown a decline of usage.
With an overall decline in major social networking platforms, this means those who are leaving are deciding to go somewhere else for their online social needs. Instead of Facebook, Twitter, YouTube and Google+, these individuals are moving over to the likes of Instagram, Tumblr, and mobile messaging apps, such as WhatsApp and Snapchat. Instagram has gained an active usage of 35%. Tumbrler increased by 22%, and Pinterest gained 7%.
“Clearly, sites like Facebook are no longer the automatic “go-to” point for all of our networking activities,” GlobalWebIndex’s head of trends said in a blog post.