It’s been two years since Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the amount of organic posts that marketers pay publishers and creators to publish to their own Pages to promote the marketers’ brands have grown.  The number of publishers and creators that post branded content to Facebook each month grew fourfold last year, according to the company.

Facebook announced on Thursday that it is now updating its branded content policy to prohibit publishers and creators from being paid to post content that they are not involved in creating.

[Read the full article on Marketing Land.]





Source –