For the company the idea behind this is to make things “clearer.” Facebook isn’t asking for “new rights to collect, use or share your data on Facebook.” Mark Zuckerberg, the CEO of Facebook announced today that the company is going to bring European GDPR privacy safeguards to its users outside of Europe.
Below is an edited summary of some of the announced changes, from the blog post:
- We’re providing information on [newer features like Marketplace]
- Everyone’s experience on Facebook is unique, and we’re providing more information on how [personalization] works.
- We explain all of the circumstances where we share information [with third parties]
- Our data policy explains more about how we decide which ads to show you
- We explain how we share services, infrastructure and information [with owned and operated services such as WhatsApp, Instagram, Messenger and Oculus]
- We’ve also added more specific information about [call and SMS data collection histories]
- We better explain how we combat abuse … by analyzing the content people share
Not shocking though is that based on surveys and other research, the majority of users don’t read terms of service, let alone understand them. So even with these changes enacted by Facebook, how much difference will this make to “ordinary users.”