For a while now, we’ve been seeing a lot of video flooding our Facebook News Feed. If you think there’s an over abundance of video now, just wait. According to a Facebook VP prediction, it’ll be “all video” in 5 years time.
Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, said to Fortune’s Most Powerful Women International Summit in London on June 14 that Facebook “will be defintely mobile” in five years. It was predicted by Nicola that it “will be probably all video” as well.
Mendelsohn confirmed, although no numbers were given, that Facebook users are posting ess tet-based status updates and more media.
“If we look already, we’re seeing a year-on-year decline on text,” she said. “We’re seeing a massive increase, as I’ve said, of both pictures and video. So I think, yeah, if I was having a bet, I would say … video, video, video.”
Video has been a big deal for Facebook, since, according to Facebook, the company said that 500 million users watch video on Facebook everyday, and time spent watching video content had reached 100 million hours daily.
In Mendelsohn’s opinion, she told the summit audience that video offers a better way to tell stories. She even predicted that 360 video (which is another feature that’s been recently been pushed by Facebook) will move beyond just being a novelty. Mendelsohn said that “360 will feel very common, wheras today it still feels a bit, ‘Ooooh, that’s interesting. That’s different.’ I’ll just be commonplace.”
Here’s a clip of Mendelsohn’s appearance (posted by Fortune.com) where she shares her predictions: