Facebook announced several measures back in June to bring more transparency to Pages and their associated ad campaigns.  These measures include an “Info and Ads” button that displays information on ads that are run by the owner of the Page on Facebook, as well as across its partner networks and various properties.

The company introduced a companion measure on August 10 that seeks to prevent bad actors from hiding behind either hijacked or fake accounts.  The measure requires identification of “primary country location” for Pages that have large US audiences.

Facebook will now require people managing Pages to complete an authorization form:

Authorization asks people who manage these Pages to secure their account with two-factor authentication and confirm their primary home location. 

If a Page manager requires authorization, they’ll receive a notice at the top of their News Feed to begin the process. This should only take a few minutes to complete.

For those Pages with large US audiences, who will be required to complete an authorization, who fail to do so will prevent any further posting or updates, effectively locking them out.  This policy rolls out this month.

This all is meant to prevent deception and manipulation of audiences that plagued the 2016 presidential election and subsequent European elections.

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