For a while, we’ve been a bit bullish on answer boxes, aka featured snippets.  About six months ago, an article was written about unique strategies we’ve been using to

obtain those featured snippets. That coveted “position 0” is just so juicy, for a number of reasons:

  • It ranks above all of the organic search results.
  • It takes up a lot of SERP real estate.
  • It attracts a ton of eyes and drives a lot of organic traffic.
  • It is often the answer to questions asked to Google Home/Google Assistant.

Back in May, Ahrefs ran a study of 2 million featured snippets.out of 112 million keywords, it was observed that about 14 million (about 12 percent) were triggering an answer box in their results.  That data point aligned with what was seen anecdotally, which is that they were popping up all over the place.

Recently, at the end of October, something happened.  Some of the answer boxes that people worked on simply disappeared.  and Chris Long, notice that something seemed to be going on.

[Read the full article on Search Engine Land.]

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