Marketing can be a tough game to play. It can be especially difficult when we throw budgets into the mix as well. For some reason, when businesses are trying to cut costs, marketing is an easy target, so it might be one of the first things to go. Just like with any other business area, if you reduce ad spending, then there will surely be consequences. This could end up leaving the business behind regarding that competitive edge that it may have had normally.
With the Coronavirus pandemic in full swing, many businesses are experiencing their own type of impact, and it can generally be some level of negativity.
Well over half of CMOs believe that there will be some level of budget cuts to come for businesses.
So the question is, how do you prepare to keep your business going as strong as possible in these times? It’s time to fight to keep your business on top.
Check out the full post on Marketing Land so you can make sure that you will get into a position of power so you can eventually recover over time.