A cost effective way to reach potential customers for almost any product or business is to advertise on the video platform, YouTube. YouTube users consume over a billion hours of video content per day on the site. With such a large amount of traffic, advertisers can target specific demographics and regions.
The video-sharing website has become an ever-growing place to advertisers for both startups and international corporations alike. According to eMarketer forecasts, in 2017, 20 percent of all video ad revenues in America will go to YouTube.