It seems logical that if you can use something to it’s fullest potential, then that makes you pretty darn smart. Mona Elesseily certainly thinks that way. She feels that in order to become smart, you can’t be some lazy bum who sits around doing nothing and expect to suddenly increase the size of your brain pan. Mona feels this way about search engine marketing.
Naturally, in order to get to know your PPC, you actually have to dig in. Mona wrote this article to help cover ways where PPC can make you a smarter marketer
