Content creation is definitely one of the ultimate inbound marketing practices out there. By creating content, you provide people with free and useful information that they could use in their daily lives, or to draw them in to become either a customer or client of your business. Content is a great way to retain existing customers and clients through quality engagement.

But these days, with all these changes with consumer behaviors, content creation has become more and more difficult to deal with. If the content you create isn’t doing great, then that can end up affecting ROI.

There are some content creation mistakes that every one that participates in the content marketing process needs to know so they won’t end up hindering the potential of that content.

Himani Kankaria wrote a column for Search Engine Land where she teaches us about the most common mistakes you could make, how to spot them, and what you can do to fix them, or avoid them all together so your ROI doesn’t suffer in the end.

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