Are you willing to take risks for better rankings and more organic traffic?
There have been an ongoing debate for years in the SEO world about “black-hat” or “gray-hat” tactics are acceptable.
There will always be discussions on morals, but it all depends on the level of risk you want to take. If you are willing to risk a Google penalty for the possible payoff of quicker or better rankings, then go for it! But if Google gets wise to what you’re doing and your traffic takes a dive, don’t be shocked.[Read the full article on Search Engine Land.]