There are a lot of aspects to have to deal with in SEO. You have think about search, work on conversions, create links, deal with branding, and much more. With so many things to have to focus on, how can you possibly get anywhere? There’s so much to do!
Whether you’re dealing with search, conversions, links, branding, email, relationships and social, what it all boils down to is content. Content is the key to the whole puzzle. Without content, none of the other things even matter. Without content (or at least good content) everything else just stops.
Jason Acidre has decided to focus on doing a case study and post it on Moz, calling it Simplify Your Inbound Marketing Process: Focus on Content Assets, In his case study, Jason looked at inbound marketing as a whole, and then focused specifically on content. It’s because content is the first thing people see when they visit your site, and without it, things could go bad.
To view Jason’s case study, visit his article below:
http://moz.com/blog/simplify-your-inbound-marketing-process-focus-on-content-assets