The only constant in the world of local SEO is change.  As you grow your local brand or local search marketing agency, you’ll be onboarding new hires.  These hires will have to keep up with continuous industry developments in order to make agile contributions to team strategy.  It can save training time if you can fast track somebody who is new to local SEO on who to follow for the best news and analysis.  There is a guide that can serve as a blueprint for that purpose.

Even if you’re experienced in the local SEM industry, you might find some sources in it that you’ve been overlooking that can add richness and depth to your ongoing education.

[Check out the guide at Moz.com]