We have known for a while now that third-party cookies are disappearing. But what do we do to make up for their disappearance? One possibility is mobile-location data. With mobile-location data, real-world customer behavior, purchase intent, brand affinity can be better understood. The only problem is the quality and accuracy of this location data.
When using location data, you typically get if from multiple different sources. It comes from mobile app-publisher data, programmatic bidstream, and third party mobile-app data aggregated by vendors or purchased by marketers.
In order to help reshape the craziness of location-data accuracy, Foursquare is now the first first MRC accredited location intelligence company.
Read more over at Search Engine Land to read more information on this news.