From a business standpoint, not being able to afford a good SEO team to fulfill your SEO needs is never a good thing. But when hiring said good SEO team becomes something you can’t do, there’s always a couple options that many businesses see in front of them. They can either save their pennies until they can afford a professional SEO team to help them out with their site, or they will find a cheaper team to do it.
The problem is, with those businesses that don’t really get SEO, they’ll probably go with what’s economical. They’ll decide to go with the cheaper way. The business will hire the cheap team and will usually, for a lack of a better term, get screwed in the end. You usually get what you pay for, right? You buy cheap, you get garbage in return. The SEOs who low ball their prices usually love to do what they can to make it look like you’re ranking better, all while damaging the integrity of your website, and ultimately destroying it and all the work you put into it.
So let this be a lesson to all of the businesses considering going with the cheaper SEO options, think before you act. And to put that cherry on top of it, save your money for the good stuff, not the garbage.
But what if you aren’t able to afford somebody good to help you out, and you need something right now? Well, you’ll need to make time to learn about basic local SEO practices yourself. Doing this is the best way to get what you need for now until you’re able to hire somebody to take it further.
Miriam Ellis has an article on the Moz Blog that contains her top pick links to exceptional free education resources that will you out. The great thing is, a lot of information can be found in blog posts, guides and studies, all done by professional SEOs that don’t mind giving out this information for nothing. Like Miriam says, “If you can’t yet invest the money, invest the time to learn how to get our local business off to a great start o the web!”
To check out her post, along with all the resources it brings, follow the link below.
Moz Blog: Free Local SEO Education for Businesses on a Shoestring Budget