Learn how to turn a 404 error page into an opportunity in this week’s #Friday15. Learn more at www.gybo.com/friday15

404 Error Page
-Occurs when the link is broken, or the page was moved or deleted, or a user mistyped the URL.

Improving 404 Error Page Experience
-Be sure your 404 page has the same look and feel as the rest of your website, including the navigation.
-Make sure to let a visitor know what happened – that the web page they’re looking for can’t be found.
-Avoid technical language – you’d want to write something like “We’re so sorry, the page can’t be found” versus “404 Error!”
-Guide back into your website by including links to your most popular content, or a search box.