Everyone knows that “content is king” – and that it’s the most critical component for search engine discovery and ranking of a site. But all the organic traffic in the world is meaningless if that traffic does not convert into paying, or otherwise monetized, customers.
In this webinar, Search Engine Journal will map out a framework for creating a long-term content strategy that focuses on acquisition instead of eyeballs.
You’ll walk away with a plan for how to:
Identify your target audience Mine your first-party data and analytics to identify topic groups
Identify the ROI-positive tactics unique to your business Define requirements for all content pieces created
Search Engine Journal will also share data and success stories of how implementing a long-term content strategy that focuses on audience, not algorithms, can improve customer acquisition even in the absence of increased search traffic.