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Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

It’s not totally ideal if you’re testing for just SEO or just CRO, as some changes result in higher conversions and reduced site traffic as an example, while others could rank more highly, but convert less well.

In this episode of Whiteboard Friday, Will Critchlow demonstrates a method of testing for both top-of-funnel SEO changes and your conversion-forced CRO changes at once.

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