The answer is simple. It’s content.
Without content, people would have no reason to come to your site. Even back in the old days of SEO, if your site didn’t have the content that people wanted to consume, the word would get out about your site’s lack of good content. After that, all up-talking, commercials and social media plugs, people wouldn’t want to visit your site.
Back in the day, all you had to do to optimize your content for the search engines was to throw in some keyword research, do some on-page optimization, and do some other tactics that were necessary. After receiving the content from a separate person or team, SEOs would make sure they added some of the big keywords to key locations in the content and post it.
But that has changed. Now, as we’ve all heard by now, content is king. This means that instead of just throwing in some keywords into content that was just considered okay, now you actually need to create content that is good. It needs to be high-quality stuff.
Because of the demand for higher quality content, and the higher demand for better done SEO, we need to find a way to take advantage of the tools we have today that will allow us to tell engines about the content we are providing people.
Jim Yu has an article on Search Engine Land that discusses two ares where content and technical SEO have converged. This is where brands are going to have to figure out how the want to adapt their experience to that convergence so they can maintain good standings with their audiences.
Check out Jim’s article on Search Engine Land by following the link below.
Search Engine Land – The Future Of Content & SEO: How To Stay On Top