It seems that many SEO professionals tend to approach our work from an audit-centric mindset. This means that they are always looking for ways to make improvements or corrections to issues that could end up causing problems to the search engine ranking of their website.
Naturally, this isn’t a huge issue, because if we can correct any negative issue that our website is having in terms of SERP rankings, then that’s a good thing. Our focus on conducting thorough audits of websites and digital assets can help us uncover errors or inefficiencies that could be affecting the site’s performance in search results.
In this episode of Whiteboard Friday, Will urges you to shift towards a testing-oriented mindset and shares how ChatGPT can aid in generating test ideas.