When it comes to trying to be heard and get recognition from the masses, it can take a lot of work. No matter how great you are, no matter how many great things you know you’re accomplished, it can be difficult to carve a name out for yourself when, as an SEO or online marketer, your clients aren’t saying anything about you at all, whether it’s good or bad.
If you’re out trying to get a new client to hire you on as their SEO or marketer, how can you get your current clients to talk you up and sing you praises like a choir? (Well, maybe not LITERALLY like choir, but you know what I mean)
Speaking of choirs, let’s talk about a post that Drew McLellan wrote about on Moz.com where he talks about having clients you already have “sing praises” about you when you need it the most, in this case, if you’re trying to nab yourself a potential client.
In Drew’s article, you’ll read about the benefits of forging meaningful bonds with your current clients. Not only will this mean a strong chance that that client will stick with you, but they will count as somebody who will stick up for you as their SEO or marketer when you need it the most. Drew also discusses building a community of clients, as well the need to belong and having a good sense of trust.
To read more details about Drew’s article you can check it out by following the link below!